Collecting Tip Let your sports card shop owners know what they are doing wrong - tip from www.cheapseatscards.com
Frequently Asked Question What is a subset? Subsets offer collectors the opportunity to see their favorite players in a different card design and theme from the regular set. This allows for more variety in the cards that most collectors will find most, because they are generally among the most common in packs.
Despite their different designs from the regular base set, these cards, however, are numbered as a part of the regular set, which is what separates them from insert sets, which also have unique designs with more technology added to them (see What is an insert set?).
As products become more complex (and expensive by the pack), then subsets are sometimes short-printed and possibly even sequentially crash numbered (see What is crash numbering?) to make them more rare and difficult for collectors to find.
Short printing is generally done to the Rookie Cards of first year players (or players being featured for the first time in an official, League licensed product), as it brings more value to the Rookies Cards, which are generally considered the most desirable of every player’s cards. For more information on Rookie Cards, please see What are Rookie Cards?.
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Glossary Term Collation - The overall mixing of cards within a production run, so that a collector doesn’t continuously get the same cards within a given pack, box or case. If a product has good collation, then the collector will not got several duplicates of one commonly printed player while completely missing a number of other commonly printed players. The term good collation is also used when the intended insert ratios printed on the packaging are found within the respective pack, box, or case.